Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
Looking to hire in the coatings industry? Post your job on Coatings World and get in front of thousands of chemists, formulators, engineers, and industry experts actively seeking new opportunities.Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
What are you searching for?
With SMOOTHFLOW technology, Veloura enamel delivers exceptional flow and leveling, best-in-class hide and coverage, and a smooth, factory-like finish for trim, doors and cabinets.
October 21, 2026
By: KERRY PIANOFORTE
The PITTSBURGH PAINTS brand launched Pittsburgh Paints VELOURA Trim, Door and Cabinet Interior and Exterior Waterborne Urethane Alkyd Enamel. With SMOOTHFLOW technology, Veloura enamel delivers exceptional flow and leveling, best-in-class hide and coverage, and a smooth, factory-like finish for trim, doors and cabinets.
Photo: Pittsburgh Paints Co. “We heard that our customers wanted a premium interior and exterior urethane product that delivered exceptional application characteristics and finish quality,” said Dennis Karnstein, President of Commercial, Pittsburgh Paints Co. “Our teams came together to develop a product designed to not only meet but exceed those expectations.”
Photo: Pittsburgh Paints Co.
“We heard that our customers wanted a premium interior and exterior urethane product that delivered exceptional application characteristics and finish quality,” said Dennis Karnstein, President of Commercial, Pittsburgh Paints Co. “Our teams came together to develop a product designed to not only meet but exceed those expectations.”
The Veloura enamel’s durable formula withstands repeated cleaning and offers excellent block resistance and hardness for lasting performance. With a low odor and low volatile organic compound (VOC) formula, Veloura enamel delivers enduring beauty with effortless application, combining durability, elegance and sustainability in each coat.
As the latest addition to the Pittsburgh Paints product portfolio, Veloura enamel delivers the following performance features:
“This launch strengthens our Pittsburgh Paints portfolio and is another example of how quickly we can respond to market needs with solutions that help our customers succeed,” said Karnstein. “This product competes with leading urethane enamels in the market to provide the durability professionals and homeowners expect.”
To celebrate, Pittsburgh Paints will host Veloura Day on November 5 at approximately 50 Pittsburgh Paints store locations nationwide. Representatives will hold live demos of Veloura enamel and other products from 11 a.m. to 2 p.m. local time.
Veloura enamel is recommended for trim, doors,cabinets, shelving and more and is available in satin and semi-gloss sheens at Pittsburgh Paints stores nationwide, select Pittsburgh Paints dealers, and online at https://www.ppgpaints.com/veloura/veloura.
The Pittsburgh Paints brand is part of The Pittsburgh Paints Company, a leading producer of interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals in the United States.
‍
Get the latest Coatings World news, insights and analysis in your Google Search and AI experiences.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
